Aren’t all the products “Youngevity” brand products. Yes and no. Around 20 years ago we launched the company around a group of “core” products, the “Majestic Earth” line (liquids) and the “Ultimate” line (capsules). In response to new research and new formulation techniques, over the years, we expanded our line to include, for example, the Beyond Tangy and Healthy Paks.
To fill out our offerings even more we branched out into different wellness areas, for example, essential oils, healthy coffee, healthy chocolate and herbs. In some cases we established separate brands for these and, in some cases, we acquired a company with the products we wanted, a company already at the top of their field. For example, we acquired Pure Works because we love their personal care products. We acquired Escape for their revolutionary weight loss and immune support products. We acquired Good Herbs for their superlative line of pure, high-end liquid herbal supplements. In each case the company in question shared in Dr. Wallach’s mission of self-health and exacting standards of excellence. Yes, they are all Youngevity products but as a nod to loyal customers and brand reputation many retain their original branding.